The Golden Circle.

The Golden Circle.

Hello Friends, Followers, and Other Rookies,

Take out your notebooks because I am about to drop some knowledge on all of you! The lesson of today’s post will be that people don’t buy what you do, they buy why you do it. Understanding this concept isn’t easy, and it will take a lot of practice before you can apply it, but it will be worth it!

Figuring out why you get up every day and do what you do is your WHY. For example, my why is to live a comfortable lifestyle, as well as being a person people can trust in when it comes to buying/selling their home. That right there is why I get up and go to work. I want to be a resourceful friendly face to new and local residences. My why encourages me to learn as much as I possibly can so that I can do the best that I can.

This all comes from the idea of The Golden Circle! Have you ever come across a car salesman who was so aggressive in wanting to sell you “the best car” on the market? Well the Golden Circle is the opposite of that. By following this circle, you will illuminate lack of trust between you and the client. Trust is an important thing because this industry is all about relations. For many buying a house is the biggest purchase they’ll make in their life. You don’t want to come across as a realtor who is incompetent, self-absorbed, and only in it for the commission. Instead you should aim to be someone who attends all the trainings available, researches trends in the market and conducts themselves as a knowledgeable person. That person is someone who will attract clients because they’ll come across as being people oriented, and not commission driven.

While for realtor’s the primary goal is to generate enough money to survive, we also have a duty to be as knowledgeable as we can so we can best assist our clients in this important decision. So take a step back from focusing all your attention on the commission, and introduce your qualifications to the client so that they have the trust and confidence that you are the best person to help them find their new home. The more you focus on money, the less you will make. The more you focus on the client the more money you’ll make. Think of your Real Estate business as helping someone with the biggest investment of their life. Aim to make the home owning process so pleasurable that buying/selling is not a scary thought.

All in all, this is a world of relationships. Be personable with everyone you come in contact with. One thing I’ve learned from moving down to the south is treat everyone like they’re family.

•You want to build your business around “Why”

Ex.

Why --> What

• “Would you like to work with me (why), because I do, what I do with the most integrity (how), and I also happen to sell the most houses in the business (what)